Wednesday, May 6, 2015

Spring 2015 Recitals: All 5 Modern Languages Represented for the First Time!

The Spring 2015 Recital marks a milestone in the history of the Department of Languages. This is the first time that we have had all five modern languages represented. Spanish was featured on Wednesday, April 29, and French, Arabic, Chinese and Japanese were featured on Thursday, April 30.
Spring 2015 Recital Program, page 1
Spring 2015 Recital Program, page 2
For French, students in the course Nineteenth Century French Novel and Society interpreted themes from the novels of Stendhal, Flaubert, and Zola (and showed their creative side) in puppet shows.
Nathan Graber and Evan Jones
Featured today are Nathan Graber and Evan Jones who, taking a page from Zola, depict a household that has too much wine and too little money. Here's the first section of their skit, L'amour et l'argent.
Representing Chinese, our feature is Jessica Harmon's Reflections on Study Abroad: Beijing and Southern China.
Our featured student in Japanese is Jacqueline Barmore who shares one of her experiences while visiting Japan in her presentation entitled I Went to a Japanese Elementary School.
Mikayla Roller and Rebecca Wolfe's skit entitled Our Lives at William Jewell is our Arabic feature.
Congratulations to all our participants! The Recital was a success!

Evan Jones, major in French, and Amelia Hanzlick, major in International Business and French, Present at the David Nelson Duke Colloquium

Evan Jones, major in French, and Amelia Hanzlick, major in International Business and French, participated in the David Nelson Duke Colloquium on Friday, April 24, 2015.
Evan Jones, French major
Evan Jones presented her creative work, a digital story, that recounted her interest and growth in French. After introducing her film entitled "An Adventure in French," Evan played her digital story and responded to questions concerning language learning. Here is the abstract of her presentation:
As a young girl, I used to walk around the house, repeating the pretty French words like “fleur” and “chanson” found at the back of the children’s book about the American Girl doll Cécile. I wanted to be as articulate and educated as the women in this book who could speak multiple languages, and honestly, French is a pretty language. Since middle school, my love for French has flourished. I took French classes, joined French club, watched films, ate traditional food, and read short novels. My teachers always encouraged me to pursue a major in French, gave me information on studying abroad, and reassured me when I was nervous about my pronunciation. Learning French sparked a desire to travel, to learn other languages, to teach my children another language, and to improve my French skills. Through photos of the books I have read, my favorite phrases in French, and my favorite aspects of Francophone cultures, my digital story will tell of my love of French and my aspirations in using French. I hope to travel to France soon and will share photos, with captions in French, of places I would like to visit. I want to experience the multitude of Francophone cultures, their vast histories, the incredible art, and the amazing food. I believe that the world is full of potential adventures, and because more than 220 million people all over the world speak French, having an adventure with them will be much easier if we speak the same language.


Amelia Hanzlick, International Business and French

Amelia Hanzlick presented her capstone project entitled "Strategic French Market Expansion for Warby Parker," accompanied by a well-detailed Prezi presentation and ending with a question and answer period. What follows is her abstract:
Warby Parker, an expanding socially-conscious eyeglasses company, began after a college student lost his glasses on a backpacking trip and could not afford to replace them. This experience inspired four friends to start a business to meet the demand for affordable eyeglasses as well as the need for eyeglasses in developing countries. Andy Hunt, Neil Blumenthal, David Gilboa, and Jeff Raider began with an idea and a mission to provide affordable glasses to the world while giving back through the “buy a pair, give a pair mode,” founding and funding the company with venture capital. Their ninety-five dollar a pair glasses hit a million pairs sold in 2010. Now a flourishing company, Warby Parker needs to look to new markets for business expansion. I learned of Warby Parker through their creative advertising campaigns, by many marketing executives who have shared how Warby Parker is breaking the mold, and through reaching out to the company itself. Their sustainable business model, something that I find very interesting, has sparked a revolutionary marketing campaign. In this presentation, I will imagine what an expansion to the European market of France would look like for this company on the cutting edge of today’s marketing by creating a marketing plan tailored to the new market. By analyzing the French market, projecting the success of a new project, establishing brand strategies, strategic marketing, and expansion strategies, I will provide an in-depth strategic marketing plan for Warby Parker. 


Monday, May 4, 2015

Amelia Hanzlick, International Business and French major, Reflects on Her Capstone Project

Amelia Hanzlick, International Business and French Major
Amelia Hanzlick share her reflections on her capstone experience.

As an international business and French major, I chose to do my senior capstone project on a topic that would tie together my two areas of study. By examining the markets of the United States and France, I projected the success of the innovative eyewear brand, Warby Parker, as if expanding the brand into the French market. The goal of my project was to identify marketing strategies, strengths and weaknesses of the French market, and to learn more about the differences between the United States market and that of France.

            The processes of the project lead me to discover aspects of the two markets that I would not have identified otherwise. As the United States does not have the universal healthcare system that France has, the pricing of the product would be vastly different. On the other hand, the gross domestic product per capital of France and the United States is relatively similar and the way the Warby Parker glasses could be marketed does not vary greatly. With similar target markets, Warby Parker could use the same unique branding to market to millennials of the United States and France because each group will value their social responsibility efforts with the “Buy a Pair, Give a Pair” program and the “Home Try On” options.

            In researching, compiling information, and creating a marketing plan for Warby Parker in France helped to tie my passion for French and my interest in business. With a unique product and unconventional marketing techniques, researching the company gave me new ideas for how marketing can shape a business all while using French. Although Warby Parker would have to jump through many hoops to be successful in the French market, it was a learning experience to examine the possibility. 

Thursday, April 23, 2015

Bruce Rash and Sandra Adams Receive Critical Language Scholarships from the US Department of State

The following announcement appeared in the View from the Hill of April 22, 2015:

Bruce Rash and Sandra Adams received Critical Language Scholarships from the U.S. Department of State. This highly competitive program provides fully funded language and cultural immersion programs as summer undergraduate experiences. This summer Bruce will study in Japan and Sandra will study in South Korea, both in advanced-level programs.

Congratulations to Bruce Rash, student of French and Japanese, and to Sandra Adams, also a student of Japanese! Also featured on Jewell's Facebook page!

CONGRATULATE TODAY: Bruce Rash of Parsons, Kan., and Sandra Adams of Baghdad, Iraq, received Critical Language...
Posted by William Jewell College on Wednesday, April 22, 2015

Wednesday, April 22, 2015

Sarah Crosley, Classics Major, Awarded Phi Sigma Iota Scholarship

The Department of Languages would like to announce that the Scholarship Committee of Phi Sigma Iota, the international foreign language honor society, has awarded Sarah Crosley, majoring in both English and Classics, the Phi Sigma Iota Award Scholarship in the amount of $1500.00.

Sarah Crosley, Classics Major
The Committee congratulated Sarah on the quality of her application, her proposal submitted in both English and Latin, and her letters of recommendation. These funds will help support Sarah's summer project of traveling to Romania in order to study the the Romanian language (a “Romance” language derived from Latin) and to participate in an archaeological “dig” there, an experience that will be part of her senior thesis project in Classics.

Monday, April 20, 2015

Dr. Susan Myers Celebrates 20 Years Service in the Department of Languages

This week the View from the Hill announced the Faculty and Staff Recognition held Friday, April 17. Dr. Susan Myers, Chair and Professor of Languages, celebrates 20 years service.

Dr. Susan Myers

Thursday, April 9, 2015

Assessment in Languages: Creating French Program Curricular Maps

Assessment continues to play an important role in the development of the French program at Jewell. This semester as Chair of the Department of Languages I have had opportunity to view our language programs through a new lense, through curricular mapping. Upon first view, the original curricular map did not seem promising. How could a simple chart listing courses on one side, learning outcomes on the top with blocks filled with I (introduced), P (practiced), and A (assessed) work in a discipline in which linguistic material is always practiced and assessed? It seemed the explanations of the curricular structure of the language program in our assessment plan was more detailed, and therefore, more helpful. Admittedly, it's a lot of reading, and maybe not as easily comprehensible to someone outside the discipline.

William Jewell College Department of Languages: Learning Outcomes of the French Major 2015
So after researching other kinds of curricular maps, I proposed a template that listed slightly revised learning outcomes by type: content, competencies, and the targeted proficiency level, which could further define how similar material is handled in a new way in different course levels and also list what linguistic skills each course aims to develop in the students.

William Jewell College Department of Languages: French Major Curricular Map 2015
I also added a section about what happens on the course level in order to link activities to assessment tools, something that might help a new faculty member understand how those learning outcomes happen and contribute to his/her understanding of course design. Another section that seemed important to me was the program level in order to give the big picture, showing how each course could be connected to the program's overall vision. Finally, the program should contribute to high impact practices of the college and support the educational values of the institution.

William Jewell College Department of Languages: French Lower-Division Language Curricular Map 2015
Upon reflection, it seemed the program was lacking an element: the lower-division language courses that are foundational to the major and while not part of major by requirement, a student should move seemlessly from the 200-level course into the introductory course to the major.

While it appears to be much more wordy than a simple letter in box, the chart seems to be a worthwhile effort to make. It provides a quick overview of the program and outlines briefly the important elements that make an individual program unique but also represents the essential connections that bring about successful student achievement.